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The Clean EDIT: FACE SERUM (Our Top Truly Toxin-Free Picks!)
Let’s face it—serums are where the magic happens. These potent skin treatments are designed to deliver concentrated ingredients deep into the skin. But not all serums are created clean. Most are loaded with toxic preservatives, synthetic fragrances, & questionable "actives" that do more harm than good-yikes!
You want to be sure your face serum is truly safe. That’s why it’s best to choose ones that contain 100% natural, organic ingredients with no toxic preservatives, additives or fragrances—or even better, are USDA Certified Organic! (Learn MORE ~USDA CERTIFED ORGANIC here.)
🌿Why Go Clean with Face serums?
Serums absorb directly into your skin—meaning what’s in them matters a lot. Sadly, most conventional serums (as well as many of the self-proclaimed “natural” ones) contain harmful additives that disrupt your skin barrier, clog pores, & sneak harmful toxins straight into your system! Here are some ingredients to avoid in face serums:
⚠️Parabens (i.e. Methylparaben, Butylparaben, Propylparaben): Hormone disruptors linked to reproductive issues & CANCER
⚠️Phthalates (i.e. Diethyl Phthalate, Dibutyl Phthalate): Skin irritants & hormone disruptors linked to CANCER
⚠️Synthetic Fragrances (i.e. Fragrance): Cocktail of undisclosed chemicals linked to allergic reactions, hormone disruption, & CANCER
⚠️Formaldehyde/Formaldehyde-Releasing Ingredients: (i.e. Formaldehyde, DMDM-hydantoin): Respiratory irritants linked to allergies & CANCER
⚠️Contaminated Additives (e.g., Polysorbate-20, Propylene Glycol): Considered toxic ingredients themselves, they also often contain contaminants linked to CANCER
⚠️"Safer" Preservatives (i.e. Grapefruit Seed Extract, Japanese Honeysuckle, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol): Considered "safer" preservatives, they are still linked to various health issues including CANCER
The good news? You don't need to compromise results for safety. There are TRULY clean, totally effective, toxin-free facial serums that ditch the sketchy ingredients & instead feed your skin with plant-powered, skin-loving nourishment. At Keeping It Real Clean, we’ve found the best serums that deliver real benefits without the toxins.
And P.S. if you are looking to make the clean switch in other areas of your life, don't miss these go-to links:
👉 Shop the Cleanest Brands (+Exclusive discount codes !)
👉 The CLEANEST: skinCare (+Exclusive discount codes !)
👉 The CLEanest: body Care (+Exclusive discount codes !)
Let’s get into our favorite truly toxin-free face serums!
✅Top Truly Toxin-Free face serums
1. Poofy Organics: Flawless Anti-Aging Eye Serum
This USDA Certified Organic targeted serum is your secret weapon for brighter, smoother eyes. It hydrates, firms, & reduces fine lines using certified organic oils & botanical extracts—without irritating sensitive skin. (Learn MORE ~Poofy Organics here.)
❤️Why we love it:
Anti-aging powerhouse that pampers & reverse-ages your eyes. #ToxinFreeGlowUp
🔥Rave Review:
"This eye serum is my hero!! I felt hopeless about my dark spots-it seemed like they
would never go away!! I decided to give Poofy's serum a try & I am just amazed,
thankful & so happy!! It is working!! I love it so much!"
✅All recommended poofy Organics SERUMs:
👉 Flawless Face Anti Aging Eye Serum Organic (Eye Anti-Aging)
👉 Flawless Face SO BRILLIANT Facial Serum (Brightening)
👉 Flawless Face SO BRILLIANT Eye Serum (Eye Brightening)
👉 Wildflower Face Oil (Anti-aging w/Antioxidants)
👉 Man-Up Face Oil (Men & Shaving)
👉 Argan Oil 100% Pure & Raw -USDA Organic (Hydrating)
👉 ALL Poofy organics SKINCARE (A KIRC vetted brand! Enjoy ALL their products:)
➡️Get 10% off first order w/code: KEEPINGITREALCLEAn
2. badger: Rose Face Oil
Deeply hydrating & antioxidant-rich, this USDA Certified Organic glow-boosting serum is perfect for dry, mature, or sensitive skin needing that extra layer of love. Its heavenly rose scent, is what skincare dreams are made of! (Learn MORE ~Badger here.)
❤️Why we love it:
Deep nourishment + heavenly rose aroma? Yes, please! #ToxinFreeHydrationDream
🔥Rave review:
"I've tried so many different products but always come back to this...it's perfect!
Natural, healthy, silky. My skin sighs with relief when I apply it. The scent is lovely; my
complexion: fresh & dewy."
✅ALL Recommended Badger SERUMs:
👉 Rose Face Oil (Dry & Sensitive)
👉 Seabuckthorn face oil (Dry to Normal)
👉 Argan Face Oil (All Skin Types)
👉 ALL Badger SKINCARE (A KIRC vetted brand! Enjoy ALL their products:)
3. primally pure: Clarifying Serum
More than just a serum—this multitasker hydrates like a lightweight moisturizer while delivering breakout-busting ingredients like tea tree, turmeric, & blue tansy. Perfect for acne-prone or inflamed skin. (Learn MORE ~primally pure here.)
❤️Why we love it:
Botanical bliss that heals, soothes, & clarifies all in one bottle. #GlowUpWhileYouSleep
🔥Rave Review:
"This serum is incredible. My skin feels & looks amazing. I have seborrheic dermatitis &
Primally Pure's facial products really help clear & prevent flare ups. The scent is lovely.
It is perfect!"
✅ALL Recommended Primally Pure SERUMS:
👉 Clarifying Serum (Acne-Prone)
👉 Fancy Face Serum Regenerate (Brightening)
👉 Fancy Face Serum (Pregnancy) (Brightening-Pregnancy Safe)
👉 Regenerative Hemp Serum (Healing/Rosacea/Psoriasis)
👉 ALL Primally Pure SKINCARE (A KIRC vetted brand! Enjoy ALL their products:)
➡️Get 10% off EVERY order w/code: KEEPINGITREALCLEAN
4. Bambu Earth: Bakuchiol Brightening Serum
Say goodbye to synthetic, harsh retinol & hello to nature’s gentle, just-as-effective alternative. This serum targets dark spots, fine lines, & dullness with bakuchiol, rosehip, buriti, & sea buckthorn. Let's anti-age! (Learn MORE ~Bambu Earth here.)
❤️Why we love it:
Retinol results w/o side effects? Yes! Look no further! #BrightenUpNaturally
🔥Rave Review:
"It truly is brightening & makes my skin glow. It feels so good on, under anything else
you add. It is by & far my favorite face product of all time. I would buy one for
everyone I know if I could. So worth the investment!
✅ALL recommended Bambu Earth SERUMs:
👉 Bakuchiol Brightening Serum (Anti-Aging & Brightening)
👉 Intense Hydration Cactus Concentrate (Hydrating)
👉 Repairing Facial Serum (Healing & Toning)
👉 Vitamin C Boost Eyebright Serum (Eye Brightening)
👉ALL Bambu Earth SKINCARE (A KIRC vetted brand! Enjoy ALL their products:)
5. Queen of the thrones: Roll-On w/Rose Quartz
Glow like a minimalist in the best way! This one-ingredient USDA Certified Organic wonder deeply hydrates, smooths fine lines, & evens skin tone—without clogging pores. The rose quartz roller adds a grounding, mess-free touch. (Learn MORE ~queen of the thrones here.)
❤️Why we love it:
Powerful, & portable. A glow-getter's dream & self-care in one! #GlassSkinGoals
🔥Rave Review:
"I love the Organic Golden Castor Oil Roll-On. You can tell it is high-quality castor oil &
feels very luxurious when applied. I love the ease of use, especially when traveling. I
use it every night."
✅ALL recommended Queen of the thrones SERUMs:
👉 Organic Golden Castor Oil Roll-On with Rose Quartz (Anti-Aging & All Skin Types)
👉 Organic Golden Castor Oil (Multi-Purpose & Deep Hydration)
👉 Castor Oil Beauty Sleep Mask Bundle (Eye Anti-Aging)
👉 Organic Golden Castor Oil Lash & Brow Glass Wand (Brow & Lash Growth)
👉 ALL Queen of the thrones SKINCARE (A KIRC vetted brand! Enjoy ALL their products:)
➡️Get 10% off EVERY order w/code: KEEPINGITREALCLEAn
➡️ Note: Limited selection.
6. a'del: Essential – Moisturize Serum
A rich, multi-use moisturizer that softens dry skin, smooths fine lines, & boosts elasticity—perfect as a night cream, primer, or daily anti-aging serum. Pairs best with Essential Hydrate for improved absorption! (Learn MORE ~A'del here.)
❤️Why we love it:
One product, so many uses—dry skin doesn’t stand a chance! #SimpleCleanSkincare
🔥Rave Review:
"Have been using this product for over two years & am obsessed. It keeps my skin glowy
& hydrated always, I regularly am complimented on how healthy my skin looks & I truly
believe it's because of this product. Definitely worth the price!!"
✅ALL recommended A'del SERUMs:
👉 Essential - Moisturize (Anti-Aging & Dry)
👉 All A'del SKINCARE (A KIRC vetted brand! Enjoy ALL their products:)
➡️Get 20% off EVERY order w/code: KEEPINGITREALCLEAn
7. ola botanicals: Organic Serum
This USDA Certified Organic serum blends 13 nourishing plant oils to hydrate, firm, & restore skin. Glides on silky-smooth with a light vanilla scent—zero toxins, just glow! (Learn MORE ~ola Botanicals here.)
❤️Why we love it:
Ultra-clean, ultra-hydrating, & certified organic-Yaas! #GlowNaturally
🔥Rave review:
"My skin feels soft, smooth, and hydrated… looks brighter and more radiant. I also love
that it’s certified organic and cruelty-free. I feel good using it!"
✅ALL recommended Ola Botanicals SERUMs:
👉 Organic Serum (Anti-Aging & Nourishing)
👉 Organic Marula Facial Oil (Anti-Aging & Brightening)
👉 Hydrate & Renew Skincare Set
👉 ALL ola botanicals SKINCARE (A KIRC vetted brand! Enjoy ALL their products:)
8. Honey Girl: HoneyGlo Regenerating Serum
Powered by vitamin-rich oils & beehive ingredients such as propolis & royal jelly, this deeply hydrating serum firms, brightens, & supports collagen for a plump, youthful glow—naturally! (Learn MORE ~Honey Girl here.)
❤️Why we love it:
Bee-powered hydration that makes skin buzz with radiance! #CleanBeeauty
🔥Rave Review:
"One of the best products on earth! Rejuvenates my skin & makes me look up to 20
years younger. Helps remove wrinkles completely, & a noticeable miraculous
improvement with just one application. A miracle product, guaranteed!"
✅ALL recommended Honey Girl SERUMs:
👉 HoneyGlo Regenerating Serum (Deeply Hydrating & Anti-Aging)
👉 Rose C Serum (Brightening & Toning)
👉 ALL Honey Girl SKINCARE (A KIRC vetted brand! Enjoy ALL their products:)
➡️Get 10% off first order w/code: KEEPINGITREALCLEAN
➡️ Note: Limited selection.
9. S.W. Basics: Oil Serum
With just 4 clean ingredients (Avocado Oil, Geranium Oil, Turmeric Oil, & Coffee Oil), this minimalist facial oil balances, brightens, & soothes sensitive skin. Great for everyday hydration without heaviness. (Learn MORE ~S.w. Basics here.)
❤️Why we love it:
Less is more—simple ingredients, seriously good skin! #BareBeauty
🔥Rave Review:
"My skin couldn’t be happier! No breakouts, no irritation… just calm, glowy skin. One to
two drops is perfect—more in winter. Truly clean skincare that works."
✅ALL recommended S.W. Basics SERUMs:
👉 Oil Serum (Correcting & Brightening)
👉 Day Serum (Protecting & Hydrating)
👉 Night Serum (Healing & Detoxifying)
👉 Jojoba Oil (Nourishing & Hydrating)
👉 ALL s.w. basics SKINCARE (A KIRC vetted brand! Enjoy ALL their products:)
10. Toups & Co: Glow Serum
Packed with skin-loving botanicals like helichrysum & calendula, this glow-boosting serum hydrates, plumps, & targets fine lines—leaving skin soft, bright, & renewed. (Learn MORE ~Toups & Co here.)
❤️Why we love it:
Earthy, healing, & spa-like in a bottle. Look refreshed, no botox! #GlowWithToups
🔥Rave Review:
"This stuff is amazing! It smells delicious, makes me feel like I’m at a spa, & makes my
45 year old tired skin feel fresh & new."
✅ALL recommended Toups & Co SERUMs:
👉 glow Serum (Anti-Aging & Brightening)
👉 Reparative Serum (Anti-Aging & Healing)
👉 ALL toups & co SKINCARE (A KIRC vetted brand! Enjoy ALL their products:)
➡️Get $10 off first order by using our links ⬆️
11. Nature's Brands: Extreme Repair Serum
This USDA Certified Organic serum-meets-moisturizer delivers deep hydration & serious repair using only clean, plant-based ingredients—no synthetics, no nonsense. Fantastic budget-buy! (Learn MORE ~NAture's Brands here.)
❤️Why we love it:
Bare-bones clean with extreme skin-soothing power! #RepairNaturally
🔥Rave review:
"My favorite moisturizer! I’ve been using this item along with the face wash & face &
body toner for a few years now. It’s the only skincare line that I’ve ever been loyal to.
My skin is so much clearer."
✅ALL recommended Nature's Brands SERUMs:
👉 extreme repair Serum (For Dry & Damaged Skin)
👉 Skin Rejuvenator (For Dry & Sensitive Skin)
👉 Facial And Body Oil (Multi-use Serum)
👉 ALL Nature's brands SKINCARE (A KIRC vetted brand! Enjoy ALL their products:)
➡️ Note: Limited selection.
12. Earthley: Rejuvenate Me Facial Serum
A powerhouse herbal oil blend that sinks in fast to brighten, smooth fine lines, & give tired skin a much-needed glow-up—using only four pure, skin-loving ingredients—Argan, Raspberry Seed, Frankincense, & Coriander! (Learn MORE ~Earthley here.)
❤️Why we love it:
Fewer ingredients, more glow. Start reverse-aging your life! #NatureKnowsBest
🔥Rave Review:
"This is my favorite skin care product! I’m 28 years old & have struggled with acne since
puberty. This was the game changer that helped my skin clear up. I also love it as a eye
serum to help reduce wrinkles.
✅ALL recommended Earthley SERUMs:
👉 rejuvenate me facial Serum (Toning & Anti-Aging)
👉 Deep Healing Skin Serum (Healing & Repairing)
👉 Eye Serum (Eye Brightening & Anti-Aging)
👉 ALL earthley SKINCARE (A KIRC vetted brand! Enjoy ALL their products:)
➡️Get 10% off first order w/code: KEEPINGITREALCLEAN
➡️ Note: Limited selection.
13. Lauren Brooke: Organic facial Serum
This deeply moisturizing, vitamin-rich serum revives dull skin & defends against aging with organic botanicals, cold-pressed oils, & an uplifting natural scent. Delivers firm, glowing skin with increased elasticity. (Learn MORE ~Lauren Brooke here.)
❤️Why we love it:
Skin food that smooths, firms & uplifts your glow! #OrganicRadiance
🔥Rave Review:
"This is my absolute favorite serum! It smells so good & it helps lock in my moisturizer
at night. I wake up with such baby soft skin!"
✅ALL recommended Lauren Brooke SERUMs:
👉 Organic facial Serum (Day Anti-Aging)
👉 Organic Immortal Radiance Night Serum (Night Anti-Aging)
👉 Intensive Immortal Elixir (Intense Anti-Aging)
👉 ALL Lauren Brooke SKINCARE (A KIRC vetted brand! Enjoy ALL their products:)
➡️Get 10% off EVERY order w/code: KEEPINGITREALCLEAn
➡️ Note: Limited selection.
14. Chagrin Valley: Sea Buckthorn Tamanu Oil
Packed with skin-loving botanicals like helichrysum & calendula, this glow-boosting serum hydrates, plumps, & targets fine lines—leaving skin soft, bright, & renewed. (Learn MORE ~chagrin valley here.)
❤️Why we love it:
Earthy, healing, & spa-like in a bottle. Look refreshed, no botox! #GlowWithToups
🔥Rave Review:
"This stuff is amazing! It smells delicious, makes me feel like I’m at a spa, & makes my
45 year old tired skin feel fresh & new."
✅ALL recommended Chagrin Valley SERUMs:
👉 seabuckthorn tamanu oil (Irritated or Inflamed Skin)
👉 Pomegranate Argan Oil (Normal to Dry or Dull Skin)
👉 Argan Pumpkin oil (All Skin Types)
👉 rosehips & Sesame Oil (Dry, Itchy or Flaky Skin)
👉 ALL Chagrin Valley SKINCARE (A KIRC vetted brand! Enjoy ALL their products:)
🔄Ready to Make the Switch?
Your skin deserves the best—& these serums deliver serious results without harmful ingredients. Whether you're targeting fine lines, dullness, or breakouts, there's a clean serum here for you. Want to keep the clean beauty journey going?
Don’t miss: Our Cleanest hair care Recommendations for even more clean beauty favorites!
✨Your choices matter. Let’s keep it real clean, one product at a time!✨
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