The CLEANEST: Hair Care Brands (Our Top Truly Toxin-Free Picks!)

Healthy, vibrant hair starts with truly clean products—but with so many "clean" claims the search can feel overwhelming (Learn more here). Most “clean” brands sneak in harmful ingredients that wreck your hair & your health! That’s where we come in. We’ve done the research—so you can skip the label decoding & go straight to the cleanest, safest brands!

⚠️Toxins to Avoid: in hair care

• ✖️ Parabens (i.e. Methylparaben, Butylparaben, Propylparaben): Hormone disruptors linked to reproductive issues & CANCER

  ✖️ Phthalates (i.e. Diethyl Phthalate, Dibutyl Phthalate): Skin irritants & hormone disruptors linked to CANCER

  ✖️ Sulfates (i.e. Sodium Lauryl Sulfate, Sodium Laureth Sulfate): Harsh detergents & skin irritants that are linked to neurotoxicity & CANCER

  ✖️ Synthetic Fragrances (i.e. Fragrance): Cocktail of undisclosed chemicals linked to allergic reactions, hormone disruption, & CANCER

  ✖️ Formaldehyde/Formaldehyde-Releasing Ingredients: (i.e. Formaldehyde, DMDM hydantoin): Respiratory irritants linked to allergies & CANCER

  ✖️ Contaminated Additives (e.g., Polysorbate-20, Propylene Glycol): Considered toxic ingredients themselves, they also often contain contaminants linked to CANCER

  ✖️ "Safer" Preservatives (i.e. Grapefruit Seed Extract, Japanese Honeysuckle, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol): Considered "safer" preservatives, they are still linked to various health issues including CANCER

Choosing truly clean, organic ingredients isn’t just about great hair—it’s about protecting your overall well-being. At Keeping It Real Clean, we’re committed to the highest standards, avoiding even “safer” ingredients that don’t align with our mission & sharing only the absolute SAFEST & BEST! (Learn more here).

Below, discover our favorite toxin-free hair care brands, carefully vetted for their safety, performance, & integrity. Plus, snag exclusive promo codes to make your switch even easier! 

✅top 11 Cleanest  Hair Care Brands:

1. Poofy organics 🌿Best For: Ultra-pure, handcrafted Hair care

Poofy Organics isn't just clean-it's next level pure. As the #goldstandard in USDA Certified Organic personal care, they offer 500+ meticulously crafted high-performance products, all held to the strictest toxin-free standards. Poofy is the real deal with ultra-potent, effective formulations for the best in TRUE clean beauty (& beyond)! (Learn more here.)

• ❤️Currently Loving: Poofy Organics Everything Soap

        Shampoo, body wash & hand soap all-in-one! Budget-friendly gallon size available!

  ⭐Bestseller: Poofy Organics Mighty Mane Shampoo

         Revive, strengthen, & shine—Mighty Mane Shampoo is your new #BFF!

  🔥Rave Review: Poofy Organics Flower Power Powder (Dry Shampoo)

        "Ok, this is probably my favorite product so far! I used it with my deodorant to stay

  extra dry. I also used this as a dry shampoo & it made my day 4 hair look great! And

  I will be sure to keep it in stock for when my baby is born to use as a baby powder:)!"

  ➡️ Get 10% off your first order w/code: KEEPINGITREALCLEAN

2. Purium 🌿Best For: Organic superfood-powered nutrition

Purium is the #goldstandard in USDA Certified Organic superfood supplements. Their vegan-powered, ultra-pure blends are designed to supercharge your body & elevate your wellness. For gorgeous hair from the inside out, flood your body with Purium's potent, collagen-boosting nutrients for true hair transformation! (Learn more here.)

• ❤️Currently Loving: Purium Aqua Vibrance

         Revolutionizing hydration w/the purest oxygenated H₂O for #insta-worthy hair!

  ⭐Best Seller: Purium Anti-Aging Dark Berry Protein

         This ultra-nourishing vegan protein shake is the #fountainofyouth & oh-so delicious!

  🔥Rave Review: Purium Signature Collagen Support Pack

        "I am turning 51 & I do not have any wrinkles...These superfoods are incredible &

  give me the nutrients my body needs on a cellular level to produce its

  own collagen...Purium is the fountain of youth."

  ➡️ Get $50+ off first order w/code: KEEPINGITREALCLEAN

  (PLUS 15%+ off ALL future orders—forever!)

3. nature's Brands 🌿Best For: budget-friendly, Organic care

Nature’s Brands delivers pure, handcrafted USDA Certified Organic personal care that prioritizes your health—& your wallet. Infused with wildcrafted botanicals, cold-pressed herbs, & organic essential oils, their uber-clean, potent formulas prove that affordable hair care can be truly toxin-free! Ultimate clean, ultimate hair care! (Learn more here.)

• ❤️Currently Loving: Nature's Brands Organic Hair Gel

         Strong hold, zero toxins—this USDA Organic gel keeps your style super fly!

  ⭐Best Seller: Nature's Brands Organic Conditioner (for Dry Hair)

         This USDA Organic conditioner restores dry, brittle hair with pure plant power!

  🔥Rave Review: Nature's Brands Organic Hair Spray

      "I have searched for decades for a non-toxic/organic hairspray that works. This hair

  spray are ingredients you could literally eat! Ingenious. For a light-medium hold it is

  perfect. Sure nice to finally have a hairspray that isn't harmful!!" 

4. mito Red light 🌿Best For: high-performance red light therapy

Mito Red Light is the #goldstandard in cutting-edge, results-driven red light therapy—delivering unmatched power & affordability. Engineered with patented technology, Mito is changing the game for hair health, energy, & overall well-being. It’s quickly becoming a clean living must-have. Start reaping endless benefits ASAP with Mito! (Learn more here.)

• ❤️Currently Loving: MitoPRO Mobile

  The ultimate portable red light therapy device—powerful, convenient & effective!

  ⭐Best Seller: MitoGROW Pro Laser Helmet

         Next-gen technology to level up your hair health & restoration. #LetsGrow

  🔥Rave Review: MitoPRO+ Red Light Therapy Panel

        "I'm so incredibly grateful for my MITO Red Lights!...With faithful use my mood has

  greatly improved, my skin glows, muscle aches are gone...It's been used for hair

  growth, tooth pain, neuro-inflammation, depression...MITO Light is the real deal!"

  ➡️ Get 5% off first order w/code: KEEPINGITREALCLEAN

5. Chagrin Valley🌿 Best For: A holistic approach to Hair care

Chagrin Valley believes healthy hair starts with nature’s purest ingredients. As a pioneer in handcrafted, USDA Certified Organic personal care, they harness raw, unrefined botanicals that work in harmony with your body. Their mission? To nourish not just your hair & skin, but the planet too. This is clean beauty at its best! (Learn more here.)

• ❤️Currently Loving: Chagrin Valley Hair Balm: Cocoa Butter Whip

        Whipped cocoa butter locks in moisture, tames frizz, & revives dry or curly hair!

  ⭐Best Seller: Chagrin Valley Ayurvedic Herb Shampoo Bar

         Mango-butter-rich + coconut-milk dreamy = Silky, thriving hair! #HairGoals

  🔥Rave Review: Chagrin Valley Stimulation Blend Hair Tea

       "I tell all my friends about this hair tea. It saved my hair! It now grows faster & looks

  so much healthier! No more split ends too! I just make enough for the week & put it in

  my hair every few days! This paired with the nettle bar goes so well together!"

6. Earthley 🌿Best For: Herbal-powered wellness essentials

Earthley champions whole, nourishing ingredients with radical transparency. Known for their herbal tinctures & high-quality, affordable personal care, they prioritize toxin-free solutions that truly work. A fan-favorite among clean living enthusiasts, Earthley delivers plant-based goodness with proven power! (Learn more here.)

• ❤️Currently Loving: Earthley Leave-In Conditioner

        Smooth, nourish, & detangle—this is your go-to for effortless, healthy hair!

  ⭐Best Seller: Earthley Rosemary-Lavender Shampoo Bar

         Just pure hair-loving goodness. Travel-friendly, eco-conscious, & long-lasting!

  🔥Rave Review: Earthley Hair Butter

       "Best thing that has ever happened to my hair! I've tried many different products but

  nothing has worked like this. It has smoothed & relaxed my hair & it looks healthier &

  shinier than it has in years!"

  ➡️Get 10% off first order w/code: KEEPINGITREALCLEAN

  ➡️ Note: Limited selection.

7. Mary Ruth’s 🌿Best For: clean, plant-based supplements

Mary Ruth’s Organics is redefining wellness with ultra-clean, vegan, USDA Certified Organic supplements that fuel your body from the inside out. With a relentless focus on purity, their hair-loving formulas deliver only the best. The ultimate health hack for #ThatHair—no wonder they keep going viral! (Learn more here.)

• ❤️Currently Loving: Mary Ruth's Probiotic Beauty Capsules

         This powerful probiotic blend boosts collagen, hydrates, & fortifies your hair!

  ⭐Best Seller: Mary Ruth's Liquid Multivitamin

        The ultimate liquid-form multivitamin to level-up your energy, wellness & hair health!

  🔥Rave Review: Mary Ruth's Hair, Skin, & Nails Gummies

       "These are amazing. Postpartum did me dirty this time, I lost SO much hair. I started

  taking these & have so much new healthy growth. I have bangs without even getting

  bangs lol! They also taste really great. Highly recommend!"

8. Carina organics 🌿Best For: plant-based, medicinal-grade

Dedicated to 100% plant-based, medicinal-grade ingredients, Carina Organics' ultra-clean, eco-friendly formulas deliver powerful nourishment while being safe for both you & the planet. Free from synthetics & harsh preservatives, it’s a trusted global favorite for truly impressive toxin-free personal care. Nature’s best, bottled! (Learn more here.)

• ❤️Currently Loving: Carina Organics Lavender Shampoo & Body Wash

         Organic, plant-powered, & ultra-nourishing all-in-one. Volumizes & moisturizes!

  ⭐ Best Seller: Carina Organics Unscented Deep Treatment Conditioner

          Deep repair, intense moisture—to restore shine, softness & strength! #HairRevival

  🔥Rave Review: Carina Organics Sweet Pea Styling Gel-Firm Hold

  "I love this gel. It smells really good & does not leave a sticky hard residue on your

  hair. It holds my curls without making them look heavy. This will be a staple in my

  curl regimen. Thank you Carina Organics❤️"

9. Dr. Bronner's 🌿Best For: Ethical, multi-purpose hair care

Dr. Bronner's is more than clean beauty—it's a movement! From their iconic all-in-one Castile soap to a curated range of eco-conscious essentials, every product is made with USDA Certified Organic, fair-trade ingredients, ensuring the highest standards in quality & sustainability. Pure, powerful & planet-friendly! (Learn more here.)

• ❤️Currently Loving: Dr. Bronner's Organic Hair Crème

         This hair crème = light hold, silky strands, & pure nourishment! #GoodHairDay

  ⭐Best Seller: Dr. Bronner's Organic Sugar Soap

         Lather & nourish with this 4-in-1 sugar soap with the best of botanical goodness!

  🔥Rave Review: Dr. Bronner's Organic Hair Rinse

      "I have been using this for a month now & my hair is so smooth & silky. I have

  wavy/curly hair that would tend to get greasy at the roots. Since switching my

  routine to Dr. Bronner's my hair is smooth & no longer greasy. Will continue to use!"

10. Badger 🌿Best For: Affordable, USDA Organic Hair care

Badger keeps it simple with plant-based USDA Certified Organic hair care that ditches harmful additives for pure, nourishing solutions. Their budget-friendly formulations pack a punch with ultra-nourishing ingredients that are seriously effective. It's all clean, & no compromise—Badger gets it right! (Learn more here.)

• ❤️Currently Loving: Badger Shampoo Bar

         Ditch the bottle—this vegan shampoo bar cleanses, conditions & lasts! #ZeroWaste

  ⭐Best Seller: Badger Hair Pomade

         Vitamin-packed pomade locks in style—zero toxins, all shine! #NextLevel

  🔥Rave Review: Badger Argan Hair Oil

        "Can't live without this stuff. Bought it a few years ago & I have been hooked since. I

  put a little on after shampoo & conditioner then use a curly brush to get it through

  my hair when it's really wet. Helps with tangles, frizz & shine."

11. Queen of the Thrones 🌿Best For: Premium, organic castor oil

Queen of the Thrones is the #goldstandard in premium, organic castor oil—a time-honored beauty & wellness powerhouse. Their 100% pure, USDA Certified Organic, hexane-free formula is a multi-tasking must-have that boasts powerful benefits of hydration, skin clarity, and radiance. Truly one of beauty’s best-kept secrets! (Learn more here.)

• ❤️Currently Loving: Queen of the Thrones Castor Oil Lash & brow

  Luscious, full brows & longer lashes? Yes, please! Lash appointment cancelled!

  ⭐Best Seller: Queen of the Thrones Black Castor oil for hair

  Nourish, hydrate & grow—your hair wants this now! #NatureForTheWin

  🔥Rave Review: Queen of the Thrones Castor Oil Beauty Hair wrap bundle

  "I have curly hair that is dry & very frizzy without taming. I followed the directions &

  absolutely love the results! My hair feels more conditioned & soft. It is also easier to

  control & I love my curls! I will continue to use this combo!"

➡️Get 10% off EVERY order w/code: KEEPINGITREALCLEAN

➡️ Note: Limited selection.

🔄Ready To Make the Switch?

Switching to toxin-free hair care isn’t just a trend—it’s the foundation for stronger, healthier hair! By choosing brands that prioritize ingredient integrity, you’ll nourish your hair & safeguard your health. (Also check: Our Cleanest beauty care Recommendations!)

✨Your choices matter. Let’s keep it real clean, one product at a time!✨

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