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The CLEANEST: Beauty Care Brands (Our Top Truly Toxin-Free Picks!)


Creating a truly clean beauty routine is all about eliminating toxic self-care products that contain harmful chemicals, which can impact your health through hormone disruption, & long-term health risks. That’s where we come in. We’ve done the digging for you—so you can skip the label reading & go straight to the cleanest, safest brands.
⚠️Toxins to Avoid: in beauty care
✖️ Parabens (i.e. Methylparaben, Butylparaben, Propylparaben): Hormone disruptors linked to reproductive issues & CANCER
✖️ Phthalates (i.e. Diethyl Phthalate, Dibutyl Phthalate): Skin irritants & hormone disruptors linked to CANCER
✖️ Sulfates: (i.e. Sodium Lauryl Sulfate, Sodium Laureth Sulfate): Harsh detergents & skin irritants that are linked to neurotoxicity & CANCER
✖️ Synthetic Fragrances (i.e. Fragrance): Cocktail of undisclosed chemicals linked to allergic reactions, hormone disruption, & CANCER
✖️ Formaldehyde/Formaldehyde-Releasing Ingredients: (i.e. Formaldehyde, DMDM hydantoin): Respiratory irritants linked to allergies & CANCER
✖️ Contaminated Additives (e.g., Polysorbate-20, Propylene Glycol): Considered toxic ingredients themselves, they also often contain contaminants linked to CANCER
✖️ "Safer" Preservatives (i.e. Grapefruit Seed Extract, Japanese Honeysuckle, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol): Considered "safer" preservatives, they are still linked to various health issues including CANCER
Choosing truly clean, non-toxic beauty care isn't just a trend—it’s about protecting your long-term wellness. At Keeping It Real Clean, we hold beauty & personal care products to the highest standards, avoiding even “safer” ingredients that don’t align with our mission & sharing only the absolute SAFEST & BEST! (Learn more here.)
Below, explore our top picks for truly toxin-free beauty care—carefully vetted for their purity, performance, & integrity. Plus, grab exclusive promo codes to make your switch effortless!
✅top cleanest Beauty care Brands:
🌿the cleanest BeaUty care for the face
➡️Conventional skincare products are often loaded with toxic preservatives, synthetic fragrances, & harsh chemicals that can irritate the skin, create hormone disruption, & even long-term health problems. Swap them for these truly non-toxic alternatives:
✨See Cleanest Skincare Brands - For truly toxin-free Cleansers, toners, serums, etc.
✨See CLEANEST MAKEUP BRANDS - For truly toxin-free Foundations, Blushes, mascaras, etc.
✨Skincare tools & Devices
» Beauty By Earth (beauty tools)
» Mito Red Light + Code: KEEPINGITREALCLEAN
» Primally Pure + Code: KEEPINGITREALCLEAN
» Queen of the Thrones + Code: KEEPINGITREALCLEAN
» Toups & Co + (Get $10 off 1st order by using our link)
✨Skincare supplements
» Earthley + Code: KEEPINGITREALCLEAN
» Poofy Organics + Code: KEEPINGITREALCLEAN
» Purium + Code: KEEPINGITREALCLEAN
✨Supergreens for clear & glowing skin
» Earthley + Code: KEEPINGITREALCLEAN
» Poofy Organics + Code: keepingitrealclean
» Purium + Code: keepingitrealclean
✨beauty sleep support
» Avocado + Code: KEEPINGITREALCLEAN
» Earthley + Code: KEEPINGITREALCLEAN
» Purium + Code: keepingitrealclean
🌿the cleanest beauty care for the body
➡️Your skin absorbs what you put on it! Ditch the endocrine disruptors, synthetic preservatives & carcinogens that you are repeatedly putting on daily (um, bioaccumulation!). Upgrade to these ultra-clean, toxin-free swaps:
✨See CLEANEST body care BRANDS - For truly toxin-free washes, scrubs, sprays, lotions, etc.
✨Body Care tools & Devices
» Beauty By Earth (Beauty tools)
» Mito Red Light + Code: KEEPINGITREALCLEAN
» Primally Pure + Code: KEEPINGITREALCLEAN
» Queen of the Thrones + Code: KEEPINGITREALCLEAN
» Toups & Co + (Get $10 off 1st order by using our link)
✨Body care Supplements
» Earthley + Code: KEEPINGITREALCLEAN
» Poofy Organics + Code: KEEPINGITREALCLEAN
» Purium + Code: KEEPINGITREALCLEAN
✨Body hair removal
✨Sunless tanner
🌿the cleanest beauty care for Nails, Lash & Teeth
➡️We can still beautify without all the toxic ingredients. Keep those nails lovely, lashes long & teeth bright & white—naturally. Opt for these mostly toxin-free products (i.e. we share the cleanest brands on the market, but nail polish can never be 100% toxin-free):
✨Nail care
» Poofy Organics + Code: KEEPINGITREALCLEAN
» Queen of the Thrones + Code: KEEPINGITREALCLEAN
» Swords Germany Nail Care Kit
✨cuticle cream/balm
» Poofy Organics + Code: KEEPINGITREALCLEAN
✨nail polish
» Poofy Organics + Code: KEEPINGITREALCLEAN
✨foot care
✨foot balm
» Poofy Organics + Code: KEEPINGITREALCLEAN
» Primally Pure + Code: KEEPINGITREALCLEAN
» Queen of the Thrones + Code: KEEPINGITREALCLEAN
✨Teeth/oral care
» Poofy Organics + Code: KEEPINGITREALCLEAN
✨Teeth whitening
» Poofy Organics + Code: KEEPINGITREALCLEAN
✨Sunless face tanner
✨eyelashes
🌿the cleanest beauty care for the hair
➡️Mainstream hair care products are often loaded with toxic preservatives, synthetic fragrances, & harsh chemicals that can irritate the scalp, create hormone disruption, & even long-term health problems. Check out these toxin-free options to nourish & style your hair without all the junk:
✨See CLEANEST hair care BRANDS - For truly toxin-free shampoos, conditioners, & hair styling
✨hair care devices & supplements
» Mito Red Light + Code: KEEPINGITREALCLEAN
» Purium + Code: KEEPINGITREALCLEAN
» Queen of the Thrones + Code: KEEPINGITREALCLEAN
✨hair growth support
» Mito Red Light + Code: KEEPINGITREALCLEAN
» Poofy Organics + Code: KEEPINGITREALCLEAN
» Purium + Code: KEEPINGITREALCLEAN
» Queen of the Thrones + Code: KEEPINGITREALCLEAN
✨travel friendly hair care
» Earthley + Code: KEEPINGITREALCLEAN
» Poofy Organics + Code: KEEPINGITREALCLEAN
✨Shower Filter
✨Hair hot tools
✨heatless Hair curls
✨hair combs/brushes
✨silk pillowcases/bonnets/scrunchies
🔄Ready To Make the switch?
Choosing truly toxin-free beauty care products isn’t just about avoiding chemicals—it’s about nurturing your skin, body and overall health. By swapping out harmful products for these clean alternatives, you’re taking powerful steps toward a healthier lifestyle & a healthier you! (Also check: Our Cleanest Home Care Recommendations!)
✨Your choices matter. Let’s keep it real clean, one product at a time!
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