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The CLEANEST: Home Brands (Our Top Truly Toxin-Free Picks!)


Creating a truly clean home is all about eliminating toxic household products containing harmful chemicals that can impact your health, including hormone disruption, & long-term health risks. That’s where we come in. We’ve done the digging for you—so you can skip the label reading & go straight to the cleanest, safest brands.
⚠️Toxins to Avoid: in home care
✖️ Parabens (i.e. Methylparaben, Butylparaben, Propylparaben): Hormone disruptors linked to reproductive issues & CANCER
✖️ Phthalates (i.e. Diethyl Phthalate, Dibutyl Phthalate): Skin irritants and hormone disruptors linked to CANCER
✖️ Ammonia & Chlorine Bleach: Found in disinfectants, glass cleaners, & laundry products, these chemicals are linked to skin irritation, respiratory issues & CANCER
✖️ Synthetic Fragrances (i.e. Fragrance): Cocktail of undisclosed chemicals linked to allergic reactions, hormone disruption, & CANCER
✖️ Formaldehyde/Formaldehyde-Releasing Ingredients: (i.e. Formaldehyde, DMDM hydantoin): Respiratory irritants linked to allergies & CANCER
✖️ PFAS (a.k.a. "Forever Chemicals"): Found in non-stick cookware & stain treatments these chemicals are linked to hormone disruption, immune dysfunction, & CANCER
✖️ Heavy Metals (i.e. Lead, Cadmium, Mercury, Arsenic): Found in cookware & drinking water, these neurotoxins can cause developmental issues & organ damage
Choosing truly clean, non-toxic home care isn't just a trend—it’s about protecting your long-term wellness. At Keeping It Real Clean, we hold personal & home care to the highest standards, avoiding even “safer” ingredients that don’t align with our mission & sharing only the absolute SAFEST & BEST! (Learn more here.)
Below, explore our top picks for truly toxin-free home care—carefully vetted for their purity, performance, & integrity. Plus, grab exclusive promo codes to make your switch effortless!
✅top cleanest home care recommendations:
🌿the cleanest cleaning Products
➡️Conventional cleaning products are often loaded with toxic chemicals like ammonia, chlorine, & synthetic fragrances, which can trigger respiratory issues, hormone disruption, & even long-term health problems, including cancer! Check out these truly non-toxic alternatives for a safer home for you & your family:
✨All-Purpose Cleaner
» Earthley + Code: KEEPINGITREALCLEAN
» Poofy Organics + Code: keepingitrealclean
✨Cleaning Paste/Scrub
» Earthley + Code: KEEPINGITREALCLEAN
✨Hand Soap
» Poofy Organics + Code: keepingitrealclean
» Primally Pure + Code: KEEPINGITREALCLEAN
✨Dish Soap
» Earthley + Code: KEEPINGITREALCLEAN
» Poofy Organics + Code: keepingitrealclean
✨Fruit & Veggie Wash
» Poofy Organics + Code: keepingitrealclean
✨Dishwasher Cleaner
» Earthley + Code: KEEPINGITREALCLEAN
✨Laundry Detergent
» Earthley + Code: KEEPINGITREALCLEAN
» Molly’s Suds (Original powder formula only)
» Poofy Organics + Code: keepingitrealclean
✨Dryer Sheets/Balls
🌿the cleanest bed & Linens
➡️Your bedroom should be a safe haven, but conventional mattresses, pillows, & linens often contain flame retardants, VOCs & synthetic materials that release toxins while you sleep. Upgrade to these truly non-toxic options for deeper, healthier rest #SleepGoals:
✨Mattresses
» Avocado + Code: KEEPINGITREALCLEAN
✨Pillows
» Avocado + Code: KEEPINGITREALCLEAN
✨Bed Linens
» Avocado + Code: KEEPINGITREALCLEAN
✨Bath Towels
🌿the cleanest kitchen essentials
➡️Cookware, bakeware, food storage & kitchen appliances can leach harmful chemicals like lead, cadmium, PFAS, & BPA into your food. Opt for these truly non-toxic kitchen items to keep your meals as clean as your ingredients:
✨Dishes (Lead & Cadmium-Free!)
» Anchor Hocking “Cereal” Bowls
» Anchor Hocking Dinner Plates
» Anchor Hocking Drinking Glasses
✨Flatware (Stainless Steel!)
✨Cookware
✨Bakeware
✨Coffee Mugs
✨Food Storage
✨Coffee Maker
✨Small Appliances
🌿the cleanest Air, Water & Home environment
➡️Indoor air pollution is often worse than outdoor air, thanks to off-gassing from furniture, synthetic cleaners, & poor ventilation. Water contaminants can also negatively impact your health. Investing in high-quality filtration & EMF protection can dramatically improve your home’s environment.
✨Air Purifier
✨EMF Protection
✨Shower Filter
✨Water Filter
🌿the cleanest oils, sprays & Candles
➡️Conventional candles, air fresheners, & sprays often contain synthetic fragrances & harmful VOCs that contribute to indoor air pollution. Check out these truly clean, plant-based alternatives to freshen your space without toxic chemicals:
✨Essential Oils/Blends
» Poofy Organics + Code: keepingitrealclean
» Primally Pure + Code: KEEPINGITREALCLEAN
✨Diffuser
✨Candles/candle melts
» Poofy Organics + Code: keepingitrealclean
» Primally Pure + Code: KEEPINGITREALCLEAN
✨air freshener/linen Spray
» Poofy Organics + Code: keepingitrealclean
» Primally Pure + Code: KEEPINGITREALCLEAN
✨Palo Santo
» Primally Pure + Code: KEEPINGITREALCLEAN
🔄Ready To Make the switch?
Choosing truly non-toxic home essentials isn’t just about avoiding chemicals—it’s about creating a sanctuary that supports your well-being. By swapping out harmful products for these cleaner alternatives, you’re taking powerful steps toward a healthier home and a healthier you! (Also check: Our Cleanest baby & Mom Care Recommendations!)
✨Your choices matter. Let’s keep it real clean, one product at a time!✨
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