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The CLEANEST: Baby & Mom Care Brands (Our Top Truly Toxin-Free Picks!)

Glowing health for you & your baby starts with truly clean products—but most "clean" brands aren't living up to their claims (Learn more here). The truth? Many still contain hidden toxins that could harm both baby & mom! That’s where we come in. We’ve done the research for you—so you can go straight to the cleanest, safest brands.

⚠️Toxins to Avoid: in baby & mom care

  • ✖️ Parabens (i.e. Methylparaben, Butylparaben, Propylparaben): Hormone disruptors linked to reproductive issues & CANCER

    ✖️ Phthalates (i.e. Diethyl Phthalate, Dibutyl Phthalate): Skin irritants & hormone disruptors linked to CANCER

    ✖️ Sulfates (i.e. Sodium Lauryl Sulfate, Sodium Laureth Sulfate): Harsh detergents & skin irritants that are linked to neurotoxicity & CANCER

    ✖️ Synthetic Fragrances (i.e. Fragrance): Cocktail of undisclosed chemicals linked to allergic reactions, hormone disruption, & CANCER

    ✖️ Formaldehyde/Formaldehyde-Releasing Ingredients: (i.e. Formaldehyde, DMDM hydantoin): Respiratory irritants linked to allergies & CANCER

    ✖️ Contaminated Additives (e.g., Polysorbate-20, Propylene Glycol): Considered toxic ingredients themselves, they also often contain contaminants linked to CANCER

    ✖️ "Safer" Preservatives (i.e. Grapefruit Seed Extract, Japanese Honeysuckle, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol): Considered "safer" preservatives, they are still linked to various health issues including CANCER

Choosing truly clean, organic products isn’t just about following the latest trend—it’s about protecting you & your baby's well-being. At Keeping It Real Clean, we’re committed to the highest standards, avoiding even “safer” ingredients that don’t align with our mission & sharing only the absolute SAFEST & BEST! (Learn more here.)

Below, discover our favorite toxin-free baby & mom brands, carefully vetted for their safety, performance, & integrity. Plus, snag exclusive promo codes to make your switch even easier.

✅top 11 Cleanest baby & mom Care Brands:

1. Poofy organics 🌿Best For: Ultra-pure, handcrafted baby Care

Poofy Organics isn't just clean-it's next level pure. As the #goldstandard in USDA Certified Organic personal care, they offer 500+ meticulously crafted high-performance products, all held to the strictest toxin-free standards. Poofy is the real deal with ultra potent, effective formulations for the best in TRUE clean living! (Learn more here.)

  • ❤️Currently Loving: Poofy Organics Sleepy Sleep Baby Lotion

          Luxurious lotion for you & baby infused w/calming essential oils. #DreamlandHaven

    ⭐Bestseller: Poofy Organics Baby Everything Soap

           Pure, gentle, & scent-free—this all-in-one baby soap is perfect for delicate skin!

    🔥Rave Review: Poofy Organics Happy Tush Baby Diaper Cream

          "This is hands down the best diaper cream I've found (with 9 babies & having tried so

    many over the past 16 years)...the relief for my babies has been near instant. We

    love it & always keep this (& Everything Salve!) on hand. So thankful..."

    ➡️ Get 10% off your first order w/code: KEEPINGITREALCLEAN

2. Primally Pure 🌿Best For: Deep hydration & skin repair

Primally Pure is redefining baby & mom care with “soil-to-skin” formulas that prioritize regenerative, organic & wildcrafted whenever possible. Rooted in research & backed by thousands of 5-star reviews, their botanically-rich, animal-based products (hello, tallow!) deeply nourish & restore delicate skin. Actually clean, actually works! (Learn more here.)

  • ❤️Currently Loving: Primally Pure Baby Oil

           Infused w/healing herbs to calm & restore. This is #LiquidGold for your littles!

    ⭐Best Seller: Primally Pure Baby Balm

           Ultimate skin savior for mama & baby! Deep hydration, fast relief—zero junk!

    🔥Rave Review: Primally Pure Baby Powder

          "I absolutely love the new Baby Powder! It's gentle, natural & perfect for my little

    one's sensitive skin. The soothing scent is a bonus, & I feel confident using this

    product made with such thoughtful ingredients. Thank you Primally Pure!"

    ➡️Get 10% off EVERY order w/code: KEEPINGITREALCLEAN

3. Purium 🌿Best For: Pre & Post Natal superfood-powered nutrition

Purium is the #goldstandard in USDA Certified Organic superfood supplements. Their vegan-powered, ultra-pure blends are designed to elevate you & your baby's wellness. Support healthy development, boost energy, & replenish essential vitamins & minerals—thrive from pregnancy to postpartum (& beyond)! (Learn more here.)

4. Earth Mama 🌿Best For: Herbal-Based baby & mom essentials

Earth Mama Organics is the ultimate go-to for herbal-powered baby & mom care that’s as pure as it gets. Packed with organic, plant-based goodness, their formulas are safe, ultra-gentle, & seriously effective. Whether you're expecting, healing, or nurturing your little one, Earth Mama delivers the cleanest, most soothing essentials! (Learn more here.)

  • ❤️Currently Loving: Earth Mama Raspberry Leaf Tea (Labor Support)

           THE labor tonic to help your uterus prep & recover from childbirth! #Trust

    ⭐Best Seller: Earth Mama Diaper Balm

           Herbal-powered diaper cream that soothes little bottoms with ease! #BeRashFree

    🔥Rave Review: Earth Mama Calming Lavender Baby Lotion

          "Earth Mama is my go-to brand for anything & everything Mama/Baby. I loved this

    lotion so much that we repurchased (& will continue to do so. The lavender scent

    is such a pure & soothing smell. We love it!"

    ➡️Get 10% off first order w/code: KEEPINGITREALCLEAN

    ➡️ Note: Limited selection.

5. Chagrin Valley🌿 Best For: A holistic approach to Baby & Mom

Chagrin Valley believes a healthy baby starts with nature’s purest ingredients. As a pioneer in handcrafted, USDA Certified Organic body care, they harness raw, unrefined botanicals that work in harmony with baby & mama's skin. Their mission? To nourish not just your skin, but the planet too. This is clean baby care at its best! (Learn more here.)

6. Earthley 🌿Best For: Herbal-powered wellness essentials

Earthley champions whole, nourishing ingredients with radical transparency. Known for their herbal tinctures & high-quality, affordable baby & mom care, they prioritize toxin-free solutions that truly work. A fan-favorite among clean living enthusiasts, Earthley delivers plant-based goodness with proven power! (Learn more here.)

  • ❤️Currently Loving: Earthley Feel Better Fast (6 months+ & up)

         All-in-one remedy for headaches, fevers, upset stomachs & more! #AllBetterNow

    ⭐Best Seller: Earthley Good Night Lotion

           A deeply nourishing body butter for your #BestSleep! #MamaYouKnowYouNeedIt

    🔥Rave Review: Earthley Teeth Tamer

          "I tell all my new mom friends this is a must! Not only does it help with the

    teething pain, it calms my baby enough to have a more relaxed sleep. I've tried it &

    it's pretty tasty too!"

    ➡️Get 10% off first order w/code: KEEPINGITREALCLEAN

    ➡️ Note: Limited selection.

7. Mary Ruth’s 🌿Best For: clean, plant-based supplements

Mary Ruth’s Organics is redefining wellness with ultra-clean, vegan, USDA Certified Organic supplements that fuel baby & mom from the inside out. With a relentless focus on purity, their totally nourishing formulas deliver only the best. The ultimate health hack for leveling up baby & mom wellness—no wonder they keep going viral! (Learn more here.)

8. Carina organics 🌿Best For: plant-based, medicinal-grade baby care

Dedicated to 100% plant-based, medicinal-grade ingredients, Carina Organics' ultra-clean, eco-friendly formulas deliver powerful nourishment while being safe for both you & your baby. Free from synthetics & harsh preservatives, it’s a trusted global favorite for truly impressive toxin-free personal care. Nature’s best, bottled! (Learn more here.)

9. Dr. Bronner's 🌿Best For: Ethical, multi-purpose baby care

Dr. Bronner's is more than clean beauty—it's a movement! From their iconic all-in-one Castile soap to a curated range of eco-conscious essentials for your babe, every product is made with USDA Certified Organic, fair-trade ingredients, ensuring the highest standards in quality and sustainability. Pure, powerful & planet-friendly! (Learn more here.)

10. Badger 🌿Best For: Affordable, USDA Organic Baby & mom care

Badger keeps it simple with plant-based USDA Certified Organic baby & mom care that ditches harmful additives for pure, nourishing solutions. Their budget-friendly formulations pack a punch with ultra-nourishing ingredients that are seriously effective. It's all clean, & no compromise—Badger gets it right! (Learn more here.)

  • ❤️Currently Loving: Badger Baby Mineral Sunscreen, SPF 40

           Powerful mineral protection. Reef-safe, hypoallergenic, so safe & totally effective!

    ⭐Best Seller: Badger Night Night Balm

           This calming balm relaxes little minds & eases them into restful sleep. #Dreamland

    🔥Rave Review: Badger Pregnant Belly Oil

          "This has been my favorite tummy moisturizer I've used. It smells wonderful! I put the

    Badger baby oil on my registry because I loved this one so much. This stuff is like a

    little spa experience for your tummy:)"

           

11. S.W. Basics 🌿Best For: Gentlest baby & mom care

S.W. Basics is all about no-frills personal care made for sensitive skin. Their philosophy? Fewer ingredients mean more effective skincare! Every product in their line contains just five ingredients or fewer, that are carefully chosen & mostly USDA Certified Organic to avoid irritation while delivering real results. (Learn more here.)

  • ❤️Currently Loving: S.W. Basics baby butter

    Healing & hydrating for sensitive skin. No fluff, no fillers, just creamy perfection!

    ⭐Best Seller: S.W. Basics oat & Honey cream soap

    Neutralizes & balances sensitive skin w/rich lather that hydrates while it cleans!

    🔥Rave Review: S.W. Basics Cream for Face & Body

    "Love that there’s only 3 ingredients. I feel good to put this on my face & not have to worry I’m putting any chemicals on it. I have rosacea & it has helped my face

    feel less irritated. Much more soft, smooth, & hydrated."

🔄Ready To Make the Switch?

Switching to toxin-free baby & mom care isn’t just a trend—it’s essential for true wellness! By choosing brands that prioritize ingredient integrity, you’ll nourish yourself & your baby while safeguarding your long-term health at the same time. (Also check: Our Cleanest men's Care Recommendations!)

✨Your choices matter. Let’s keep it real clean, one product at a time!✨

>>> Thanks for using the links provided! We may earn a small commission at no additional cost to you <<<

Shop @Purium
Shop @Poofy Organics
Shop @Primally Pure
Shop Earth Mama @Amazon
Shop @Earthley
Shop Mary Ruth's @AMAZON
Shop Carina Organics @AMAZON
Shop Dr. Bronner's @AMAZON
Shop Badger @AMAZON
Shop Earthley @AMAZON
Shop Chagrin Valley @AMAZON
Shop @Earth Mama
Shop S.W. Basics @AMAZON

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